Science Snitch started with a simple habit - turning the package around and reading the back instead of the front.
The front of a product is marketing. The back is the truth - and the distance between the two has never been bigger. “Natural” products full of additives. “Protein” snacks that are mostly sugar. Health halos on ultra-processed foods. Somebody had to start snitching on it. So I did.
Today, Science Snitch is an independent investigative brand reaching a global audience across Instagram, TikTok, YouTube and Facebook. I break down ingredient lists, fact-check viral health claims, and translate real food science into language that doesn't require a degree to understand.
Why does it matter? Because diet is one of the biggest levers anyone has for their health and lifespan, and most people are making those choices half-blind. My mission is to fix that - help more people around the world see their food clearly, eat well, and live longer, healthier lives.
The food industry has marketing departments. Consumers have me.